Privacy Policy

This Privacy Policy explains how Yugen Helix ("we", "us", or "our") collects, uses, shares, and protects your personal information when you visit our website, communicate with us, or place an order. By using our website and services, you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of personal information:

• Contact information: your name, phone number, WhatsApp profile details, and the messages you send us when you contact us on WhatsApp or by email.
• Order information: shipping name and address, products ordered, and payment-related details needed to process your order.
• Technical information: IP address, device type and identifiers, browser type, operating system, referring pages, and pages viewed.
• Usage and analytics data: how you interact with our website, including clicks, page visits, and events recorded through cookies and similar tracking technologies.

2. How We Use Your Information

• To process and deliver orders, including payment verification and shipping.
• To respond to inquiries, provide customer support, and send order updates.
• To operate, maintain, and improve our website and services.
• To measure advertising performance, prevent fraud, and protect the security of our business.
• To comply with applicable legal obligations.

3. Cookies and Tracking Technologies

We and our partners use cookies, pixels, and similar technologies to collect usage data, analyze traffic, and measure and personalize advertising. We use the following third-party tracking tools:

• Meta Pixel (Facebook): collects page-view and interaction events to measure and improve Facebook advertising.
• PropellerAds: collects audience and traffic data for advertising and analytics purposes.

You can control or disable cookies through your browser settings. You can also opt out of interest-based advertising through the following resources:

• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org
• Your Facebook ad preferences: facebook.com/ads/preferences

Please note that disabling cookies may affect some features of our website.

4. How We Share Your Information

We do not sell your personal information. We share data only with trusted service providers who help us operate our business, including:

• WhatsApp (Meta): for messaging and customer communication.
• Payment providers processing secure payments through the Alibaba platform.
• Shipping and logistics carriers that deliver your orders.
• Advertising and analytics partners, including Meta and PropellerAds.

We may also disclose information where required by law, to enforce our terms, or to protect the rights, property, or safety of our customers and business.

5. International Data Transfers

We operate worldwide and your information may be transferred to, stored, or processed in countries other than your own. When we transfer personal information across borders, we take reasonable steps to ensure appropriate safeguards and protections in line with applicable data protection laws.

6. Data Retention

We keep your personal information only for as long as necessary to fulfill the purposes described in this policy, including order processing, customer support, legal compliance, and fraud prevention. When information is no longer needed, we securely delete or anonymize it.

7. Your Privacy Rights

Depending on where you live, you may have the following rights under applicable law (such as the GDPR/UK GDPR, CCPA/CPRA, PIPEDA, and other local regulations):

• Access, correct, or update your personal information.
• Request deletion of your personal information.
• Object to or restrict certain processing of your data.
• Request a portable copy of your data.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us using the details below. We will respond within the timeframe required by applicable law.

8. Children's Privacy

Our website and services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children. If you believe a minor has provided us with information, please contact us and we will delete it.

9. Data Security

We use reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

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